Privacy policy
Draft — to be reviewed before launch. Last updated 16 October 2026.
CloudLife (“we”) is run by Jack Lavery, a sole trader in the UK, trading as CloudLife. We are the data controller for the information on cloudlife.uk under UK GDPR and the Data Protection Act 2018.
What we hold
- Account holders (the family member who looks after a memorial): name, email and a securely hashed password.
- Memorial content: the name, dates, story, photos and video or audio links the account holder adds about the person being remembered.
- Guestbook messages: the name and message a visitor chooses to leave.
- Basic technical logs needed to keep the site secure.
Why, and our lawful basis
- To provide the memorial page you asked for (contract).
- To publish guestbook messages only after the account holder approves them (legitimate interests, in sharing remembrance in a moderated way).
- To keep the service secure and meet legal duties (legitimate interests / legal obligation).
Memorial pages are public to anyone with the link or QR code. Please only add what you're comfortable sharing, and only add photos of living people with their agreement.
Who looks after the memorial
The account holder decides what appears on a memorial page and approves, hides or deletes guestbook messages. We act on their instructions and on valid takedown requests.
Sharing
We don't sell personal data. We use trusted providers for hosting and storage (UK or EU/US with appropriate safeguards). Videos from YouTube or Vimeo are embedded from those services, and YouTube embeds use privacy-enhanced mode.
How long we keep it
For as long as the memorial is active. The account holder can download everything and ask us to delete the page at any time. Deleted guestbook messages are removed straight away.
Your rights
You can ask to access, correct, delete or restrict your data, or object to how we use it. Email hello@cloudlife.uk. If you're unhappy with our response, you can complain to the ICO at ico.org.uk.
Cookies
We only use a cookie that keeps account holders signed in. We don't use advertising or tracking cookies.